Editing and Proofreading
Substantive editing (The Pressure Test)
This suits a solid first draft that you know needs more.
I pressure test your copy to make sure your voice is clear and consistent. I make your piece smoother, tighter and more targeted toward your audience. I’ll tell you where you need to address holes in the flow and strengthen arguments. And I’ll give you suggestions that may trigger ideas to further elevate your content.
Copyediting (The Fine-Tune)
When your copy has been reviewed and you’ve completed the second draft, you’re ready for copyediting.
I check spelling, grammar and punctuation so they consistently match your preferences, which makes your voice strong and your copy clear and accurate.
Proofreading (The Spit and Polish)
This is the final check before you publish.
When I return your copy, it’s free from errors, typos and omissions, and format and layout are fit for purpose.
You can confidently publish your copy, knowing that it conveys your message accurately and professionally.
Website Audits and Revisions
Is your website no longer doing it’s job? Do more prospects bounce than convert? Then it’s time to check whether your copy and layout still suit your offers and your target audience.
My website audit will help you discover what needs to be changed or updated. And I can help with that as well.